Tools and Tips
Google.com/alerts—set the query to notify you through emails or RSS feeds. Queries you may find helpful when searching for contacts could include alerts on key players in the industry, firms you are interested in working for, industry news and see who is writing about you.
Search.twitter.com—learn when your name appears in a tweet.
Technorati.com—subscribers can be alerted through an RSS feed when someone blogs about them or links to their blog you are notified through an RSS feed.
Backtype.com—with this service comments you write and post anywhere on the web can be attributed to you when you include a link to your website.
Boardtracker.com—sends an instant alert when your name appears on discussion boards.
Having your web browser open automatically to your webpage permits you to see if the site is functioning properly.
Printing your web address on every piece of material that goes out of your office brings traffic to your site.
Updating your website regularly and adding new along with new links.
Being active in online forums, commenting on other blogs and posting on professional groups increases your online visibility
Attracting writers and editors to include your web address in articles increases your visibility and promotes your work for clients to search you out.
Emails can be an effective marketing tool especially when sent out regularly to potential clients and contacts.
Read online newsletters for useful tips.
Sharing and promoting other peoples good work is a key identifier of an excellent creative professional integrating the ecosystem of Web 2.O tools with traditional promotional materials.